Despite tight budgets, companies are continuing to support the social networking activities they've recently established. In a Deloitte LLP survey of 400 companies, 94% of the respondents said that they plan to maintain or increase their investments in social media tools and online communities, while only 6% said they plan to decrease such investments.
Businesses use metrics such as the number ... Read More
Companies continue investing in social media
Posted On 29 Nov 2009 By UGM Social Media Marketing. Under: social media news.
Despite tight budgets, companies are continuing to support the social networking activities they've recently established. In a Deloitte LLP survey of 400 companies, 94% of the respondents said that they plan to maintain or increase their investments in social media tools and online communities, while only 6% said they plan to decrease such investments.
Businesses use metrics such as the number ... Read More
Retailers push social media
Posted On 28 Nov 2009 By UGM Social Media Marketing. Under: Social Media.
Once upon a time, retailers measured success by the number of people walking by in the mall, how many // entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, ... Read More
