... Read More
Google goes real time
Posted On 11 Dec 2009 By UGM Social Media Marketing. Under: Social Media.
... Read More
Manage Successful Social Media Promotions
Posted On 08 Dec 2009 By UGM Social Media Marketing. Under: Social Media.
Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.
With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook () and Twitter () increased ... Read More
Companies continue investing in social media
Posted On 29 Nov 2009 By UGM Social Media Marketing. Under: social media news.
Despite tight budgets, companies are continuing to support the social networking activities they've recently established. In a Deloitte LLP survey of 400 companies, 94% of the respondents said that they plan to maintain or increase their investments in social media tools and online communities, while only 6% said they plan to decrease such investments.
Businesses use metrics such as the number ... Read More
Retailers push social media
Posted On 28 Nov 2009 By UGM Social Media Marketing. Under: Social Media.
Once upon a time, retailers measured success by the number of people walking by in the mall, how many // entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, ... Read More
