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HOW TO: Support Earth Hour With Social Media

On March 27, 2010 By UGM Social Media Marketing

The World Wildlife Fund’s now annual Earth Hour campaign is great way for individuals to take a stand against climate change. Something as simple as switching your lights off for one hour can make a visual statement of your support for the global sustainability movement. Begun back in Australia Read Full Article →

9 Killer Tips for Location-Based Marketing

On March 16, 2010 By UGM Social Media Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called “lo-so” networks like Foursquare Read Full Article →

The Ultimate March Madness Social Media Guide

On March 16, 2010 By UGM Social Media Marketing

As far as we’re concerned, March means Madness of the basketball variety, and keeping up with all aspects of the NCAA tournament is an absolute must. If you feel the same way, then we think you’ll find our complete guide to all things college basketball on the social web indispensable. A recent survey [...]

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Facebook and Twitter Making a Major Impact on Purchase Decisions

On March 16, 2010 By UGM Social Media Marketing

A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy [...]

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On Android, MySpace Reigns Supreme

On March 9, 2010 By UGM Social Media Marketing

Despite CEO drama, plummeting traffic and even declining mobile website usage, MySpace Mobile for Android is the most popular social app in the Android Market and the third most popular [...]

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Mobile Social Networking Usage Soars

On March 3, 2010 By UGM Social Media Marketing

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices. comScore measured the changes in both mobile browser access to social networks and the access numbers to [...]

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On Android, MySpace Reigns Supreme

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