MARKETING |

Naked Apartments Strips the Hassle out of Real Estate Hunting

On March 24, 2010 By UGM Social Media Marketing

Name: Naked Apartments Quick Pitch: The Match.com for NYC real estate. Naked Apartments pairs ideal brokers with the right renters to simplify the apartment search. Genius Idea: If you live in New York, you know that there are two things that are almost impossible to find: a stable, healthy relationship… and an [...]

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9 Killer Tips for Location-Based Marketing

On March 16, 2010 By UGM Social Media Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called “lo-so” networks like Foursquare Read Full Article →

HOW TO: Deal With Negative Feedback in Social Media

On February 21, 2010 By UGM Social Media Marketing

We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. [...]

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Top 6 Myths About MMS Debunked

On February 16, 2010 By UGM Social Media Marketing

James Citron is CEO and Co-Founder of Mogreet, the worldʼs first mobile video marketing platform. The digital entrepreneur has more than a decade of experience in the mobile industry with a proven track record for introducing successful, cutting-edge technology into the global marketplace. Follow him at @jamescitron. While it has taken [...]

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HOW TO: Create and Distribute Effective Online Coupons

On February 11, 2010 By UGM Social Media Marketing

Darren Waddell is Vice President of Marketing at MerchantCircle.com. He can be found on the MerchantCircle blog and on Twitter. The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence. Both the classic clip-and-save variety and [...]

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Social Media Marketing: How Pepsi Got It Right

On January 28, 2010 By UGM Social Media Marketing

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign [...]

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