This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Since the iPad was released, more than 450,000 devices have been sold. While some may decry the lack of a physical keyboard and the App Store ecosystem as reasons why the iPad can’t be used for “real” ... Read More
6 Best iPad Apps for Business Users
Posted On 18 Apr 2010 By UGM Social Media Marketing. Under: ipad, social media news.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Since the iPad was released, more than 450,000 devices have been sold. While some may decry the lack of a physical keyboard and the App Store ecosystem as reasons why the iPad can’t be used for “real” ... Read More
9 Killer Tips for Location-Based Marketing
Posted On 16 Mar 2010 By UGM Social Media Marketing. Under: Social Media, social media news.
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
So-called “lo-so” networks like Foursquare (), Loopt, and Gowalla () enable any business with a ... Read More
HOW TO: Deal With Negative Feedback in Social Media
Posted On 21 Feb 2010 By UGM Social Media Marketing. Under: Social Media, social media news.
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We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and ... Read More
HOW TO: Create and Distribute Effective Online Coupons
Posted On 11 Feb 2010 By UGM Social Media Marketing. Under: Social Media, Updates, website.
Darren Waddell is Vice President of Marketing at MerchantCircle.com. He can be found on the MerchantCircle blog and on Twitter.
The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence. Both the classic clip-and-save variety and new online options delivered via ... Read More
5 Social Media Tips for Better Corporate Social Responsibility
Posted On 02 Feb 2010 By UGM Social Media Marketing. Under: Social Media, social media news, Updates.
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Ann Charles is Founder and CEO of BRANDfog, an NYC-based company offering Social Media Branding and Corporate Social Responsibility Strategies for C-Suite Executives.
In December, I read a story about social scientists who believe that humans have evolved to become more compassionate and collaborative in our quest to survive. This was called “Survival of the Kindest.” The theory states ... Read More
The Maturation of Social Media ROI
Posted On 26 Jan 2010 By UGM Social Media Marketing. Under: Social Media, social media news, Updates.
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Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, ... Read More
