social networking |

How Facebook Became Twice as Fast

On February 19, 2010 By UGM Social Media Marketing

There’s an interesting post today at Facebook’s engineering blog, detailing how Facebook’s engineers managed to make the site two times faster in a six-month period — from June of 2009 till the beginning of 2010. It’s an interesting (albeit somewhat technical) read. In short, Facebook’s primary concerns were shortening network time (the time it takes [...]

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How We’re Using Social Media on Our Mobile Phones [STATS]

On February 12, 2010 By UGM Social Media Marketing

Mobile analytics company Flurry used its January data to look at the top application categories for iPhone and Android device owners. Parallels between the two types of smartphone users are very similar: social networking apps are by far the most frequently used category of apps. For Flurry’s January report, the company [...]

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Social Media Marketing: How Pepsi Got It Right

On January 28, 2010 By UGM Social Media Marketing

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign [...]

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Facebook Connect Comes to MySpace

On January 15, 2010 By UGM Social Media Marketing

About a month ago, we heard reports that MySpace and Facebook aren’t quite the archenemies they once were; on the contrary, MySpace was about to implement Facebook Connect, which meant that users would be able to log into MySpace with their Facebook credentials. Now, MySpace () has [...]

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How Social Media Has Changed Us

On January 7, 2010 By UGM Social Media Marketing

Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in? Below are some areas in which social [...]

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Find Available Domains and Twitter Names with Tweexchange

On January 4, 2010 By UGM Social Media Marketing

Remember Tweexchange? It used to be a Twitter username marketplace, which seemed like a solid (or, better put, inevitable) idea, but it obviously didn’t last very long, since the site has been purchased by Blast Applications and now hosts a completely different service. The new Tweexchange lets you quickly [...]

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